Company culture isn’t created by office perks or a list of values hanging on the wall. It’s revealed in how leaders treat their people, what behavior they tolerate, and how the team responds when there isn’t an SOP telling them exactly what to do.
Todd and Craig discuss building trust, turning core values into everyday decisions, and the difficult choices required when a talented employee is no longer aligned with the team. They also share practical ways to define the values that should guide your business as it grows.
00:00 — Let People Be Who They Are
09:01 — The Excuses High Achievers Make
17:04 — Showing Up With an Owner’s Mindset
19:26 — What Company Culture Actually Is
22:11 — Living Your Values Instead of Posting Them
26:07 — What Guides the Team When There’s No SOP?
28:36 — The Five Values Behind WoW
40:12 — When Talent and Culture No Longer Align
48:59 — How to Define Your Own Core Values
52:35 — Building a Culture Where People Can Be Themselves
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