Growth's Dirty Secret: Why Getting Bigger Feels Like Falling Apart (And How to Fix it.)

You finally hire help—and then immediately wonder why they don’t work exactly like you.

In this episode, Craig and Todd talk through one of the hardest parts of growing a real estate media business: trusting other people with something you’ve spent years building. They discuss unrealistic expectations, employee mistakes, incomplete training, the “owner trap,” and why growth often feels like a collection of small problems hitting all at once.

Todd also shares how strong SOPs, clearly defined core values, and a genuine investment in your employees can help you build a team that takes ownership, makes good decisions, and eventually improves the business even when you aren’t there.

Relevant Links:

Spiro: https://www.spiro.media/

Contact Spiro: hello@spiro.media

Chapter Timestamps:

0:00 Cold Open – Expecting New Hires to Perform Like the Owner 0:51 Welcome to the Spiro Podcast 1:41 Introducing the Growing Pains of Building a Team 3:07 Spiro Updates: Open API and Internal Communication 5:07 The Paradox of Growth and Letting Go 6:26 Remembering How Bad We Were When We Started 12:13 Hiring, Training, and Unrealistic Expectations 17:04 Mistakes Are a Sign That Your Business Is Growing 23:01 Escaping the Owner Trap and Learning to Trust 25:59 Creating a Team That Improves the Business Without You 29:04 Defining the “Secret Sauce” You Expect Employees to Follow 35:13 Turning Problems into SOPs and Training 36:55 Appreciating How Far Your Business Has Come 38:53 Why You Can Never Be Finished Building SOPs 41:07 Using Core Values When the Handbook Has No Answer 46:02 Helping Employees Build Their Own Long-Term Success 48:48 Whose Goals Matter More: The Employee’s or the Company’s? 53:56 Action Steps: Train Better and Pour Back Into Your Team 56:40 Final Thoughts and Episode Wrap-Up