The Basics of Selling Your Business

What is your real estate media business actually worth—and what would happen if you decided to sell it?

Todd and Craig break down how businesses are valued, why revenue alone doesn’t determine what someone will pay, and how EBITDA, clean financials, systems, client relationships, and owner dependence all factor into the equation. They also share the real story of how WoW acquired Craig’s photography business and the deal they structured to make it work for both sides.

And before you decide to sell, there’s another question worth asking: Do you actually want out, or are you just exhausted?

Chapters

00:00 — Intro and Spiro Updates 07:00 — Craig’s Photographer Training Follow-Up 11:17 — So… You Want to Sell Your Business? 14:41 — Are You Selling for the Right Reason? 23:27 — What Is Your Business Actually Worth? 24:43 — EBITDA and How Businesses Are Valued 27:02 — Can Your Business Run Without You? 29:15 — Why Clean Financials Matter 32:51 — How WoW Acquired Craig’s Business 37:54 — Structuring a Deal That Worked for Both Sides 41:10 — Your Revenue Is Not Your Valuation 44:50 — Build a Business Someone Would Want to Buy

Resources:

Spiro Sync 2027: spiro-sync.com Questions or episode ideas: hello@spiro.media