Maybe you've asked yourself some of these questions before:
How can research drive successful product launches? Or what are some key strategies that can make or break a go-to-market plan? And how do you measure that success?
In this episode, 2x founding Product Marketing Manager Prak Swamy addresses these questions. She also
shares some of her insights on the importance of research for a successful launch,
discusses the crucial role of research in defining product positioning, messaging, and driving launches through various channels,
and notes the importance of understanding target audiences and enabling sales teams effectively.
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