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Go-to-Market Leadership and the Future of AI and GTM (part 1), with Ken Roden

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In this two-part episode, Ken Roden (Director of Product Marketing at Infor) joins us to discuss the a) value of strong team leadership and why it's crucial in go-to-market and b) how AI can actually help our teams go above and beyond even during this experimental stage where we're still learning about the AI tools meant to help us.

In this first episode, we go through:

  • The durable, 'soft-skills' leaders need to be more human and connect with their teams,
  • How buyer decisions are changing the GTM landscape,
  • Why a 'human-led' go-to-market could be the way forward,

And much more.

Get comfortable, tune in, and enjoy!

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