Jocelyn of Scale Your Resonance wants every one of her Best Seller clients making five figures from email, and yes, that includes me. Bold goal? Absolutely. In this episode, we dig into her new app, Email Studio. She built it for herself first, but you don't need to be a Bestie to use it, because it's open to the public and she's on a mission to get 100 users in the first 100 days. It's how I'm making email part of an always-selling marketing plan, and it can be part of yours too.
Because here's my confession: I sometimes email my list multiple times a day, my click rates are in the toilet, and almost none of my sales come from email. Jocelyn, who helped me launch this podcast four years ago, tells me how to fix it. We talk about the missing proof in your emails, why your best emails start out loud, and why "I'll just use Claude" isn't the same thing as a tool built on real expertise.
In this episode:
Why emails without client proof don't convert, and why the small progress wins count just as much as the big results
How a miserable afternoon writing emails in an airport lounge turned into a voice-note-first writing process
The moment a stack of AI skills needed to become an actual app
How to keep AI-assisted emails sounding like you and not like a press release
Why real users and real feedback are what separate a tool that works from a tool that just exists
What you get from a tool built on someone's frameworks that you won't get from plain Claude or ChatGPT
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