For five and a half years, I've helped you map your client journey, get excited about what's possible, and then spend the rest of our time together bending that vision to fit inside Dubsado or HoneyBook. As of today, I'm done with that.
This one's short and sweet — part behind the scenes, part building in public. My business has flipped upside down in the last year and a half, and building the Systems Professor app cracked something open that I can't un-see. So here's where I'm going next, and what it means if you want to work with me.
In this episode:
The pivot I've been circling for five years and am finally saying out loud
Why building my own custom tool changed how I think about your tools
What I got wrong with workflows, and then again with Email Like You Mean It
Why the Experience Edit is now the front door to everything I offer
The one step I'll never skip with a client again, no matter what software they use
When a custom-built tool is actually the right move (and when it isn't)
Ready to map the client experience you actually want, before we ever talk about tools? Solo sprints are open now, and one more group sprint is coming before the end of 2026: coliejames.com/experience
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