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#5 How to position a peer-to-peer community - with Daniel Nackovski & Thomas Sjöberg, Founders of SaaS Nordic

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How do you position a peer-to-peer community? Where do you start?

  • You don't need to be a celebrity in your space, but you do need to know your domain, intimately.
  • Differentiation is so important. Why join a community when one exists that already meets your need? 
  • You need a critical mass of interested people willing to jump onboard in the first days.
  • Content is king (or queen!). To keep people coming back you need to keep them interested, stimulated, learning.

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