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#2 How acquisitions impact positioning (and vice versa!) - with Gwen Lafage, VP Brand & Content @ Sinch

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How do you position yourself effectively when your company (to say nothing of your category and market!) is changing so rapidly? I sat down with Gwen Lafage, VP Brand & Content at Sinch (who've acquired 8 companies since 2020) to discuss how acquisitions impact positioning, and (critically) how finding the right positioning is key to making the right acquisitions in the first place. 

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