#3 Customer happiness as a key differentiator - with Mimmi Arndt, CMO @ Teamtailor

"You've $100 to spend on ads. What would you do with it?" Mimmi's first reaction was to spend it on existing customers. And that pretty well encapsulates Teamtailor's core positioning: they differentiate themselves through their obsession with a great customer experience. That's the secret sauce behind the word of mouth that's helped this relatively small Stockholm startup land in 100 markets in record time, and with consistently strong reviews.