Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of Marketing Content at AppFolio, to talk about why the most successful B2B brands are changing their focus to experiential and relational content – and how her team is putting this into practice. Megan also shares how repurposing live events, balancing in-house vs outsourced content, and building credibility in a complex industry have helped her team create content that resonates.
Find out:
How Megan built AppFolio’s content team from a one-person operation to a team of five
Why shifting from ‘content as a commodity’ to ‘content as an experience’ will set brands apart
How live events and real-time moments can fuel long-term content strategies
The balance between in-house content creation and outsourcing
Where AI fits into content marketing – and what it can’t replace
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