A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads a team that drives high-quality leads in an inbound-only sales motion.
Hannah shares her insights on balancing in-house expertise with outsourcing, the power of webinars for repurposing, and why B2B marketing is starting to look a lot more like B2C. She also discusses how AI is shaping content planning and why demand gen strategies should always be built with the long game in mind.
Find out:
Why long-term thinking is key to demand generation success (and how to manage expectations)
How to determine what stays in-house and what to outsource
Why external vendors should be seen as strategic collaborators, not just service providers
Why webinars are one of the best content formats for repurposing
How AI can enhance content planning without replacing human creativity
Why personalization and storytelling are becoming non-negotiable in B2B marketing
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