Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find the most valuable stories in B2B marketing. She shares how her team is refining Auror’s messaging to communicate complex topics clearly, how she approaches content repurposing in a fast-growing company, and why a simple misheard word led to one of her most memorable marketing campaigns!
Find out:
How to recognize the story in data, reports, or conversations
Why defining shared language is critical when marketing complex topics
The balance between in-house content creation and outsourcing—what works best where
How Camille’s team approaches content repurposing from trade shows and events
Why AI is useful for summarization but still falls short in storytelling
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