Past the Skip Button: Gerry Rich on Marketing That Holds Attention

Whatever happened to the golden years of Hollywood? The attention economy, apparently.

This episode of The Speed of Culture podcast welcomes Gerry Rich, film marketing consultant and author of Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through. Bringing over three decades of experience marketing films across Columbia Pictures, Miramax, MGM, Paramount, Prime Video and Amazon MGM Studios, Gerry explains why creating mass awareness has become harder. He zooms in on what makes a trailer genuinely break through, why engagement matters more than raw views, and Gen Z’s appetite for originality. The conversation also explores the growing importance of talent’s social presence, the risks of volume-driven filmmaking, and how AI can support the work without replacing the authenticity audiences expect.

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