This episode of The Speed of Culture Podcast welcomes Allison Varone, Head of Marketing at Campari America. The conversation explores how heritage brands can evolve with changing consumer behavior without losing the rituals and emotional connections that made them distinctive. She breaks down the growth of the spritz category, the rise of mindful drinking, the role of experiential marketing, and bartender education, and why curiosity and commercial awareness are becoming essential skills for modern marketers.
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