This episode of The Speed of Culture Podcast welcomes Brad Nelson, Chief Marketing Officer at Sotheby’s International Realty. Taking us behind the scenes of a 50-year-old legacy, Brad explains how the brand has stayed relevant by focusing on quality over price, and adapting to how affluent consumers define luxury today. He zooms in on the rise of lifestyle-first buying, the impact of AI-driven wealth creation, the role of social media in building credibility, and why trusted human relationships still matter most in high-value decisions.


Celebrate 50 years of Sotheby’s International Realty with a new advertising campaign highlighting connections built over the decades and The Art of Refined Living, created with Assouline to showcase the brand’s heritage through extraordinary properties, architecture, and cultural moments.


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