Want to know how you can do your bit to become a more inclusive marketeer?
Of course you do, because the world is a better place when we show up as allies for one another.
This episode is part 2 of Sarah's brilliant conversation with Laura Iancu: founder of Searchpedia, SEO Gal at Octopus Energy, and proud member of both Women in Tech SEO and Neurodivergents in SEO.
If you haven't caught part 1 yet, you'll find the link in the resources below 👇
In part 1, Sarah and Laura explored why inclusivity matters so much, sharing their own personal experiences and perspectives along the way.
Part 2 gets practical - get actionable strategies you can start using right now to be a better ally in your marketing career.
And make sure you stick around to the end, we wrap up by asking Laura for her best ever piece of career advice, a brilliant person to follow in the industry, and her key takeaway from the conversation.
About Laura:
Laura Iancu is the founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk.
She’s also a mentor, something she genuinely loves, helping others find their confidence, voice, and place in the industry. Born in Romania and shaped by life across the UK, China and Europe, Laura brings an international lens to sustainability, search, accessibility, and inclusive communication.
Where to find Laura:
Laura's Website
@wildlensa on Instagram
Laura Iancu on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
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Mentioned in this episode
Previsible helps brands grow
Search has changed but most strategies haven’t.
If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.
Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.
If you want to see where your brand stands and how to build trust in AI-driven search today.
đź”— Check out Previsible
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website.
đź”— Contact Tazmin
Resources used for episode
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Previsible helps brands grow
Search has changed but most strategies haven’t.
If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.
Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.
If you want to see where your brand stands and how to build trust in AI-driven search today.
Check out Previsible
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