The SEO Mindset Podcast
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[Part 1] Being a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu

Dela

Nearly 40% of discrimination cases are never reported.

Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of tracking) - and that's just what gets reported.

45% of workers aren't even aware their company has an anti-discrimination policy.

Let some of those numbers sink in...

This week on the podcast I am joined by Laura Iancu, founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO.

She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk.

We talk about why representation and inclusion matters both online and in the workplace. She shares what frustrates her most, the impact it has in the workplace and how community plays an important role.

She also shares practical tips for people who feel excluded and how we can all be better allies.

As this is such a big topic, I have decided to do a part one and part two.

This is part one of the conversation, where me and Laura have a heart to heart and put some worlds to right.

We discuss so many different topics including, the problem with “default user" design, whether its lack of awareness or money constraints that get in the way, being aware of how our own background and experiences can give us biases, how exclusion shows up in the workplace and so much more.

About Laura

Where to find Laura

Laura Iancu on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website.

🔗 Contact Tazmin

Resources used for episode


Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

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