AI is transforming our industry, and in this weeks episode Tazmin speaks to Jordan Koene who shares why independent thinking, judgement, and staying human may be the most valuable skills we can develop not just for career success but for our ability to protect the communities that are important to us, and society at large.
About Jordan
Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation.
Previously, Jordan was CEO of Searchmetrics, a leading search and content intelligence platform. He led its expansion into a market-leading SaaS solution, driving U.S. growth and developing data-driven strategies to scale content and search traffic for Fortune 100 companies and agencies.
Before Searchmetrics, Jordan was the Head of SEO at eBay and held key roles at various tech startups. He is also an active investor and advisor to technology-driven companies.
Where to find Jordan
Jordan 's Website
Jordan Koene on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Give us a one off donation
Previsible helps brands grow
Search has changed but most strategies haven’t.
If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.
Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.
If you want to see where your brand stands and how to build trust in AI-driven search today.
Check out Previsible
