AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive?


To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution.


This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.


~ Episode breakdown ~


(2:24) How is consumer discovery changing?

(12:54) Are affiliate networks evolving into data brokers and compliance partners?

(20:10) Is marketing to machines different to marketing to people?

(23:51) PMW's Resell Me a Pen Challenge


~ Further reading ~


UK affiliate marketing spend up 7.3% YoY as brands pivot away from traditional advertising


Affiliate performance shifts as consumers buy less but spend more


Brands are chasing AI visibility. They’re ignoring the sources both consumers and AI actually trust

Hosted on Acast. See acast.com/privacy for more information.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Performance Marketing World. Innehållet i podden är skapat av Performance Marketing World och inte av, eller tillsammans med, Poddtoppen.