Can marketers afford to still be siloed by channel?
In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search Account Manager at Incubeta, and Michael Holloway, SEO manager at Hookflash.
Together, they discuss how the performance stack is converging and where each of their specialisms sit in a strategy, touching on the biggest changes they’ve seen since the beginning of their careers and the challenges they are anticipating facing in the years to come.
This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.
New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year’s 30 under 30 awards.
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