How brands can best capture attention during the FIFA World Cup

As the World Cup gets underway, how can performance marketers best leverage the opportunity before them?

On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the best ways for brands to win a share of attention during the upcoming FIFA World Cup 2026.

Are traditional ad placements the way to go, or is the real attention battle taking place on second screens? Also, where does the premium web come into this? Listen on to uncover the answers to these burning questions and many more.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(3:30) Bigger tournament, bigger advertising opportunity?

(10:46) Ensuring social media is an asset, not a burden

(21:35) Making the World Cup count beyond June and July

(24:05) PMW's Resell Me a Pen Challenge

~ Further reading ~

Everything advertisers need to focus on ahead of the 2026 FIFA World Cup

The ads scoring biggest ahead of the World Cup

Half of the World Cup audience doesn’t watch weekly football. Are you planning for them?

Hosted on Acast. See acast.com/privacy for more information.