UiPath put 'Where AI meets ROI' on the main stage. I asked the CMO to back it up. I grabbed Michael Atalla, CMO, UiPath minutes after the day 1 keynote at FUSION 2026 on The Ravit Show. The theme this year is "Where AI meets ROI," and I wanted to know why they're putting that line on the main stage right now.
We got into a lot:
- How to explain Cartographer and a "map of how the business runs" to a CFO who only cares about ROI
- Marketing agentic AI when every vendor is using the same words
- Why governance took so much of the keynote, with Runtime Checker and Compliance Packs, and whether trust now sells better than speed
- The value stories customers are actually sharing
- How the brand has moved from RPA leader to agentic automation company
- Why UiPath opened up to Claude Code, Cursor and Codex with Coding Agents instead of pushing only its own
The part that stuck with me was the CFO question. Every AI conversation ends up there. Michael had a clear way of connecting the Map of Work back to the numbers a finance leader wants to see.
What's the hardest part of selling AI inside your company right now?
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