Jay and Seth tackle a major crisis brewing for flat-fee practices: why skyrocketing click costs are leaving criminal defense firms upside down on traditional PPC marketing. They look closely at the true time-and-money ROI of broad networking groups, with Seth questioning if non-targeted groups are actually worth the squeeze for specific practices. Finally, Jay shares his playbook on running a full-time weekend intake team to lock down clients before competitors even check their mail on Monday morning.

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