Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.
It didn’t. Marketers did.
In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.
This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.
You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.
If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.
Key moments in this episode -
00:00 LinkedIn didn’t kill Company Pages
01:00 The article and why it’s wrong
02:00 Pages vs profiles on LinkedIn
03:00 Why Company Pages still matter
04:00 The real problem with Page content
05:30 How Pages become “bulletin boards”
06:30 ManyChat throws out the rule book
07:30 What ManyChat is doing differently
08:30 Why this strategy works on LinkedIn
09:30 The reality for social media managers
10:30 You don’t need to be “fun” to stand out
11:30 How to build a strong point of view
12:30 Using comments as a Page strategy
13:30 Why most LinkedIn Pages feel boring
14:30 Page advocacy and taking risks
15:30 Final thoughts on LinkedIn Company Pages
CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #B2BMarketing #LinkedInCompanyPages
