Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.
In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers.
You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content.
In this episode
00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers
02:10 Why LinkedIn Company Pages still influence B2B buying decisions
04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page
07:05 What B2B buyers are actually looking for
09:35 How clarity, relevance and trust build buyer confidence
12:05 Why every LinkedIn Company Page needs a clear next step
13:05 Take Michelle's free LinkedIn Company Page 10-Second Test
15:00 Why posting more won't fix the wrong LinkedIn Company Page strategy
Resources
• Read the LinkedIn Company Page 10-Second Test
https://b2bgrowthco.com/linkedin-company-page-10-second-test/
• Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies.
https://www.linkedin.com/in/michellejraymond/
If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post.
#LinkedInCompanyPages #LinkedIn #B2BMarketing
