LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?
Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.
This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.
Key moments in this episode -
00:00 Why this LinkedIn growth story matters
01:20 Holly Kerr’s role at AtkinsRéalis
04:45 What actually grew the Company Page
06:40 Why they reduced Company Page posting frequency
08:00 Building a LinkedIn Page worth following
10:30 Testing LinkedIn content creation without fear
14:30 Employee advocacy at scale
19:30 Managing competing business requests
21:00 The problem with event posts on LinkedIn
25:50 Biggest lesson from the journey
28:30 LinkedIn newsletter insights
CONNECT WITH MICHELLE J RAYMOND
Connect with Holly Kerr on LinkedIn
Follow the AtkinsRéalis Company Page
#LinkedInCompanyPage #LinkedInB2B #B2BMarketing
