Marketing Entry-Level Homes in Austin with Melissa Galland-208

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Brohn Homes builds the lowest-priced new construction in central Texas, starting at $179,990 just outside Austin, and has tripled its community count in under two years. Melissa Galland, Senior Vice President of Marketing at Brohn Homes, joins Anya to talk about marketing to first-time buyers across Austin, San Antonio and Houston.

She shares why financial education builds more value than incentives, how a downloadable homebuyer guide turned into a high-converting lead source, why their first virtual buyer class outperformed in-person events that sometimes drew no one, and why Brohn kept investing in marketing while other builders cut back. Melissa also explains how she keeps sales and marketing working like best friends, why OSCs make her marketing smarter, what makes her skeptical of a tech pitch, and the career advice that stuck with her: pull up your own seat.

Full disclosure: Brohn Homes is an Anewgo client, and Melissa gives her honest take on how buyers use interactive tools before and during the sales appointment.

Connect with Melissa on LinkedIn or visit brohnhomes.com.

Get your free AEO Assessment: email your website URL to beth@anewgo.com with the subject line “AEO Assessment.”

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. 150 seats only. Early bird $799 with code EARLYBIRD through Oct 31: buildertech.com

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