Gen X Is the New 55+ Buyer with Rob Krohn-207

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Gen X is now turning 55, and the 55+ buyer looks nothing like the stereotype. Rob Krohn, VP of Marketing at Epcon Communities, returns to the show to talk about how this buyer is changing and what builders need to do differently.

We get into why AI use may be higher among Gen X and boomers than among Gen Z, why the fastest way to lose an Xer is to gate your information, and how Epcon works on organic AI visibility before considering paid AI placements. Rob also shares how Epcon splits its budget, why buyers can take two years to decide but only about 45 days from lead to contract, how they pay (roughly a third each cash, conventional and reverse mortgage), and the mistake franchise builders make most often when they enter the 55+ space.

Connect with Rob on LinkedIn or visit epconcommunities.com and epconfranchising.com.

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