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Special announcement episode! Think about all the conferences in our industry - sales training events, marketing summits, the big trade shows where technology is one track out of forty. Not one of them is solely focused on new home sales and marketing technology. Until now.
Builder Tech is officially back. Anewgo CEO John Lee and Chip Johnson of Builder Designs have known each other for over a decade, and after years of "we need to build this" conversations in the back rooms of conferences, they finally did. In this episode, Anya Chrisanthon shares their conversation about why Builder Tech is back, why now, and who should be in the room.
Why now
Tech went from a four-letter word in this industry to a two-letter word: AI. As John puts it, the fear of being left behind is now scarier than the fear of early adoption. ChatGPT has been out since 2022 - we are way past introduction and deep into application. And builders are discovering you can't just buy AI off the shelf: legacy systems, processes, and partners all have to evolve together.
Where the buyer journey is heading
Buyers shopping you from their Gemini and ChatGPT conversations. Buyers delegating the search to AI buyer's agents. The progression from generative AI to agentic AI to agentic commerce - with AI accompanying the buyer through the entire journey, from discovery all the way to loan applications, insurance, closing, and warranties. And the one thing that makes any of it work: good data about your unique position in your market.
What the event looks like
This is a working event, not a gala. Panels as real productions. Testimonials from builders who have actually implemented this technology. Roundtables where vendor partners sit with builders and learn from each other - not booths, but kiosks featuring only the best of the best. You won't just leave with ideas. You'll leave with mentors, peer partners, and relationships to help you navigate a disruptive AI world.
Who should attend
Marketing directors, CEOs, CTOs - anybody with a stake in their business and their digital footprint, and an appetite for getting better.
🎟️ The details:
- April 28-30, 2027 · Loews Hotel, Kansas City (Power & Light District)
- 150 seats total - when they're gone, they're gone
- Early bird $799 with code EARLYBIRD through October 31, then $899
- Team discount for groups of 3+ and a discounted hotel block at the Loews
- Get your seat: buildertech.com
- And go say hi to Marcel, the AI assistant on the site - he'll give you a preview of what this whole new AI world is about.
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
