Driving Demand
Avsnitt

39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

Driving Demand
Dela

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.

In this episode we talk about:
- how big vs. small companies approach their marketing and brand
- how AI changes B2B marketing and where
- what should b2b companies do now
- what AI cannot replace
- storytelling

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