In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.You will learn about:

  • Understand where your audience consume content
  • Split your funnel into high-intent and low-intent
  • Understand the dark funnel
  • Create demand vs capture demand?
  • Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

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