34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.On this episode we talk about:- Most common faults marketers do when using HubSpot?- Most important reports to have built out?- How to think about marketing attribution while using HubSpot?- Setting expectations for success when shifting from lead gen to demand gen🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.This episode is brought to you by our great partners GetAccept, Sway & N.Rich.