Joe De Sena is the founder and CEO of Spartan, one of the world’s leading endurance sports brands. He’s also the New York Times bestselling author of the book 10 Rules for Resilience: Mental Toughness for Families, and the host of the new CNBC show No Retreat Business Bootcamp and The Spartan Up Podcast. 

You can follow him on Instagram @realjoedesena

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