In this episode of the Management as a Liberal Art Podcast, Dr. Rob Kirkland speaks with Dr. Cynthia Cheng about her groundbreaking research on digital social capital and its growing influence on startup funding success. Drawing from her experience in venture capital and her recent publication in the Transdisciplinary Journal of Management, Dr. Cheng explains how founders can strategically build trust, visibility, and credibility online through structural, relational, and cognitive dimensions of social capital. The discussion covers platform-specific strategies for LinkedIn, Instagram, and YouTube, the differences between crowdfunding and venture capital approaches, and why consistent, authentic engagement matters more than raw follower counts. Packed with practical insights, this conversation reframes a startup’s digital presence as not just marketing, but an essential part of its funding strategy.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Management as a Liberal Art Research Institute. Innehållet i podden är skapat av Management as a Liberal Art Research Institute och inte av, eller tillsammans med, Poddtoppen.