Ep. 232 features Viktor Atanasovski, Founder of B2Bux, to discuss the rise of pack ripping and mystery boxes as emerging real-money gaming verticals, how B2Bux helps operators launch these experiences, and the company’s plans for growth through B2B partnerships and its own consumer brand, Riply.us.
Hear them discuss:
Viktor’s 10-year journey in iGaming, from affiliate marketing to launching and selling businesses.
How B2Bux was founded to provide the infrastructure behind pack ripping and mystery box brands.
How virtual pack ripping works, from revealing collectible cards to shipping them or exchanging them for account credit.
How B2Bux helps operators launch in weeks with technology, payment processing, product sourcing, and legal support.
The differences between pack ripping and mystery boxes, and why operators are showing growing interest in these products.
Why the US is B2Bux’s primary market for pack ripping, with opportunities in other regions for mystery boxes.
Why B2Bux launched its own B2C brand, Riply.us, to showcase its platform and learn more about customer acquisition, retention, and unit economics.
How the business model combines setup fees with a percentage of gross gaming revenue, alongside plans to offer custom mobile apps.
Viktor’s perspective on the growth potential of pack ripping and emerging gaming verticals compared with traditional online casino and sports betting.
The lessons entrepreneurship has taught Viktor about creating value, choosing partners, protecting his time, and building toward the goal of onboarding 10+ operators.
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