What Is Split Testing? A/B Testing for Business Owners | Ep 127

When Microsoft tested its own ideas properly, only about one in three worked. So how do you know which of your marketing ideas are working?

Split testing means showing two versions of one thing to two similar groups at the same time and letting what people actually do decide.

In this episode of the Mentor Business Podcast, Dr Lewis Haydon covers:
• Why “it doesn’t work” is usually an opinion, not data• How to check if your marketer is actually delivering• What a small business should test first• How many people you really need for a test

Chapters:

(00:00) Why most ideas don’t work

(01:48) What is split testing?

(09:39) Is split testing the same as A/B testing?

(13:11) What is A/B testing in marketing?

(20:11) How do you do a split test?

(22:20) How many people do you need?

(27:11) Your one job this week

Research: Kohavi et al. (2012), Trustworthy online controlled experiments: Five puzzling outcomes explained, KDD ‘12, 786–794. https://doi.org/10.1145/2339530.2339653

Book a virtual coffee: https://lewishaydon.com

Dr Lewis Haydon, business coach and mentor who actually owns businesses. Birmingham, UK · lewishaydon.com