How to Start Email Marketing (Stop Sending Newsletters) | Ep 126

Dr Lewis Haydon on why most email marketing never turns into sales, how to build an email list from the customers you already have, and why your monthly newsletter is costing you enquiries.Never sent a marketing email? Or sending a newsletter nobody clicks? This is how to start email marketing properly.In this episode of the Mentor Business Podcast, Dr Lewis Haydon challenges the beliefs that stop small business owners using email: that it's dead, that you need a big list first, and that emailing often annoys people. You'll hear how to build an email list from customers you already have, why buying a list backfires, and why one email, one point, one ask beats any newsletter. Part 2 of our marketing series.

Chapters:

(00:00) How to start email marketing properly

(01:03) Is email marketing dead?

(03:58) Keep customers in your orbit

(05:37) How to build an email list

(08:27) Good vs bad email marketing

(12:42) How often should you email?

(13:40) How email marketing generates leads

(17:20) The first-name trick

(19:11) Email marketing best practices

(22:19) Your one job this week

(23:11) Next: split testing

Next episode: What is split testing?

Book a virtual coffee: https://lewishaydon.comMentorBusiness.com: https://mentorbusiness.com