Now Brands Talk
Avsnitt

Tailoring Experiences For Different Customer Segments

Now Brands Talk
Dela

Maintaining consistent brand experience can be challenging for companies with different customer segments across multiple channels. 

In today’s episode, Andrew Witkin, President of StickerYou, joins us to share how he leverages data to address the needs of the various online and in store customer segments while creating unique brand interactions.

Join us as we discuss:

  • Leveraging customer data with AI
  • Consistent brand interactions for both DTC and B2B customers
  • Creating content for different customer segments

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