Now Brands Talk
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Bridging the Language Gap with Industry Specific Offerings

Now Brands Talk
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To create a real connection with customers it’s important that you speak their language. 

In this episode, Kathie Johnson, Chief Marketing Officer at Talkdesk and Winner of the 2022 Women In CX Technology award, joins us to share how she is bridging the language gap with industry-specific offerings that ensures a better experience for everyone.

We also feature a question from one of our listeners who sent in a question to podcast@ada.support

Join us as we discuss:

  • Understanding the three phases to verticalization 
  • Getting out of your brand’s echo-chamber
  • The role of an agent in an organization  

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