How do products actually get featured in magazines year-round—not just during the holidays?
In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance journalist whose work has appeared in Vogue, ELLE, Marie Claire, Refinery29, Who What Wear, Brides, and more, to break down how founders can use trends, seasonality, and timely angles to land editorial coverage.
Ruby shares exactly how editors and freelance writers decide what's newsworthy, where they spot emerging trends, and why you don't need a celebrity endorsement or thousands of followers to get featured.
In this episode, you'll learn:
- How to identify trends before they're saturated
- When to pitch seasonal stories (and when it's already too late)
- The difference between long-lead and short-lead editors
- Where journalists actually find story ideas
- Whether affiliate links are required for magazine features
- How to approach product samples—especially for high-ticket items
- The right way (and right time) to follow up on your pitch
- Subject line tips that help your email get opened
- Why small businesses have just as much opportunity to be featured as big brands
Whether you're launching a beauty brand, fashion label, home product, or lifestyle business, this episode will help you think like an editor and pitch stories that feel relevant all year long.
Connect with Ruby:
Instagram: @rubymcauliffe
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another founder who's ready to earn more press.
Ready to get your products featured in magazines?
In my free PR Masterclass, I'll show you how small business owners land press in outlets like Vogue, Forbes, and Real Simple—without hiring a PR agency or having a big following.
🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass
💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies.
📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr
🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou
