Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications?
In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching.
You'll learn:
• Why gift guides aren't the only (or even the best) PR opportunity
• What shopping editors actually look for in product pitches
• How to make your brand stand out in a crowded inbox
• Whether product samples and affiliate links really matter
• The surprising importance of before-and-after photos
• How to pitch products without sounding generic
• Why "our product is for everyone" is hurting your chances
• Website mistakes that can cost you media coverage
• The simple tweaks that make editors more likely to feature your brand
If you sell a physical product and want to earn more media coverage without paying for ads, this episode is packed with practical advice directly from someone who chooses products for major publications every day.
Want your business to become the one AI recommends?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to increase their AI visibility, earn press without hiring a PR agency, and get discovered by customers at the exact moment they're ready to buy.
🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass
💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies.
📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr
🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou
