Want to get your product featured in holiday gift guides, product roundups, and online publications?
In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and land organic PR features without a PR agency or industry connections.
You’ll learn:
• The different types of gift guides your products can fit into, from price and recipient to lifestyle, occasion, and product category
• How to use Perplexity and AI to uncover relevant gift guide angles, consumer trends, and the products most likely to get featured
• How to choose the right products or SKUs to pitch instead of overwhelming journalists with your entire catalog
• Where to find journalists actively looking for products and expert sources
• What to include in a product PR pitch, including samples, shipping information, pricing, photos, affiliate links, and where your product is sold
• When to pitch print vs. digital holiday gift guides and why it may not be too late to get featured
• How organic PR features can help your brand become more visible and recommended across Google and AI search platforms like ChatGPT, Perplexity, Gemini, and Claude
Whether you sell on Etsy, Amazon, your own website, or in retail stores, you’ll walk away knowing how to make your products easier for journalists to discover, feature, and recommend.
Want to get your products featured in gift guides, roundups, and the media?
In my free PR & AI Visibility Masterclass, I’ll show you how to find the right PR angles, pitch journalists, and earn organic media features without hiring a PR agency — so your business can get discovered in Google and AI search and become a brand AI recommends.
🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass
💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, gift guide opportunities, and AI visibility strategies.
📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr
🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou
