World of Warcraft didn’t simply launch—it exploded into one of the biggest games in history. Rich Barham helped lead WoW’s in-game support operation from before launch through The Burning Crusade and Wrath of the Lich King.

In this conversation, Rich shares what it took to scale alongside millions of players, what early Blizzard was really like, and how that culture changed as the company grew.

We also discuss his experiences at ZeniMax, Riot Games, IO Interactive and Antimatter Games, along with studio leadership, cancelled projects, industry layoffs and why talented developers are struggling to find work.

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