If you’ve been overdelivering, overposting, and still undercharging… this is probably why.
In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there.
Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business.
We’re covering:
✨ What a $3k/month SMM retainer realistically includes
✨ Why you don’t need daily posting or endless deliverables
✨ How to structure content (without burning out)
✨ What premium clients actually expect from you
✨ The 3 things that actually allowed me to increase my rates
If you’re serious about landing $3k–$5k clients consistently, I’m hosting a free training where I break down the full framework 👇
🎓 FREE TRAINING SERIES
From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:
https://www.ellenmackenzie.com/private-podcast
💕 Thank You to Rella for sponsoring this video
Use code ELLEN for 10% off your subscription:
👉 https://getrella.com/?via=ellen
xx
Ellen
🔗 //LINKS (ad affiliates) //
30% off the planning template I use with the code ELLENM30:
https://productivitymethod.com/ELLENM30
Template mentioned designed for SMMs by my student Christine:
https://www.instagram.com/maryfield.media/p/DVb1ysZlZGv/
Camera:
https://geni.us/iPjpAt
Lens:
https://geni.us/kNkJOx
Full list of tools & software I use:
https://www.ellenmackenzie.com/tools
🤯 //FREE TRAINING SERIES//
From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:
https://www.ellenmackenzie.com/private-podcast
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School:
https://www.ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind:
https://www.ellenmackenzie.com/the-lfg-mastermind
SMM template bundle:
https://www.ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen’s book:
https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //
Instagram:
https://www.instagram.com/ellenmackenziee
👩💻 Ellen’s business:
https://www.ellenmackenzie.com/
📧 Sponsorship enquiries:
team@dishingupdigital.com
