Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.
In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.
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Ellen
⏰ TIME STAMPS
00:00 – You’re not an employee anymore
00:38 – The 3 investments that actually scaled my business
01:23 – Investment #1: Systems & Software
02:42 – Why $24/month software is worth it
04:04 – How software increases your prices
05:06 – Investment #2: Hiring Your First Contractor
07:18 – Why contractors over employees (at first)
08:32 – What you should actually outsource
09:06 – Investment #3: Coaching & Mentorship
11:58 – The $800 investment that changed everything
13:30 – Why investing should feel scary
16:50 – The hidden ROI of mentorship
20:47 – Final thoughts: Build infrastructure, not aesthetics
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🔗 //LINKS (ad affiliates) //
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Full list of tools & software I use: https://www.ellenmackenzie.com/tools
🤯 //FREE TRAINING SERIES//
0 to 7 figures: enter your social media manager era!
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