Is it possible to share too much of your expertise online? That's the question guiding today's conversation with Hilaire Martin, a Raleigh entrepreneur who runs two businesses at once: 4E and Company, a client experience and operations consulting firm, and Raleigh Workup, a co-working and co-warehousing community for interior designers.

Hilaire and I get into the real tension so many expert-based founders feel: how much of what you know should live in your free content, and how much is reserved for paying clients. We also talk about the Sharpie and pencil approach she uses to set boundaries as a mom of four, why she plans her marketing calendar around school breaks instead of quarters, and how she decided which parts of her kids' lives show up in her brand.

If you've ever held back on sharing your best advice because you were worried it would cost you a client, this episode is going to give you some language and permission to think about that differently.

Connect with Hilaire on Instagram at @foureandcompany or visit https://www.foureandcompany.com/. You can also find Raleigh Workup on Instagram and LinkedIn at @RaleighWorkup, or at raleighworkup.com.

Ready for more honest conversations like this one? 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

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