If you've rebuilt your content calendar a dozen times and still feel behind, this one's for you.

Ruthie breaks down the real difference between a content calendar and a marketing strategy, and why building the calendar first is usually what keeps business owners stuck. She walks through why the content calendar is the very last step in the five-phase Cornerstone Framework (not the first), what a "channel job description" actually means, and why every platform, from Instagram to email to your podcast, needs one before you decide what to post on it.

Ruthie also gets honest about her own tendency to overfill a calendar with ideas and produce a fraction of them, and why that's not a discipline problem. It's a decisions problem. Dozens of them, sitting unmade underneath the spreadsheet.

If you've been telling yourself you just need a better system or more consistency, this episode will help you see what's actually missing.

Book a marketing consult and talk through your strategy: MARKETING CONSULT LINK

Join the next Marketing Mixer, a virtual networking event for mom founders. 

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@ruthie.sterrett
@theconsistencycorner

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