Measuring loyalty scheme performance in the value era

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.

Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so measurement can no longer be confined to sign ups and redemptions alone.

Zsuzsa explains what Antavo's latest Global Customer Loyalty Report 2026 tells us about improving loyalty programme performance.

There's more on our website: https://hyperfinity.ai/loyalty

Resources

https://antavo.com/reports/global-customer-loyalty-report-2026/