In this episode, HyperFinity CCO and Co-founder Tom Hill joins Tom to unpack the backlash after WIRED revealed what McDonald’s knows about one of its loyalty members. They get into why customer data drives better rewards, what McDonald’s gets right with its loyalty programme, and what retailers can learn from it.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör HyperFinity. Innehållet i podden är skapat av HyperFinity och inte av, eller tillsammans med, Poddtoppen.